Sun Products’ All laundry detergent “Summer Play” campaign was rolled out with online movie creation company Magisto. The campaign, which is the first of its kind in the category, enables parents to document, preserve and share their kids’ summertime moments in videos set to custom-themed music and select imagery to inspire sharing across multiple social platforms, including Facebook and Twitter. “We know moms depend on All laundry to get out tough kid stains, now we’re connecting with moms i...